Platform Playbooks
Instagram, YouTube Shorts, Facebook and beyond — how each feed ranks, rewards and punishes.
Marketing & Growth← All programs
Social Media Marketing
Feeds are the new prime time.
Attention lives in feeds, and earning it is a craft. You'll learn how each platform actually ranks content, build strategies and calendars, make short-form video that stops thumbs, and read the analytics that tell you what to do next.
1 year · full-timeOn campus · HaldwaniNo experience required
What you'll learn
The curriculum.
Content Strategy
Pillars, calendars, hooks and formats: a system for showing up daily without burning out.
Short-form Video
Reels and Shorts from idea to post — scripting, shooting, cutting and captioning at speed.
Community & Brand Voice
Comments, collabs and consistency — turning an audience into a community that returns.
Analytics & Iteration
Reach, retention and conversion metrics, and the weekly loop of reading them and adjusting.
Live Brief Term
Run social channels for a real brand alongside the studio's own growth team.
Tools you'll work in
Meta Business SuiteYouTube StudioCapCutCanva
After the year
Where this takes you.
You leave with a specialised portfolio built on real briefs — and a year of habits from a floor that ships. These are the roles this program prepares you for. Admissions open for the next intake — seats are limited.
Social Media Manager
Content Strategist
Short-form Producer
Community Manager
How the year runs
Twelve months, one craft.
Whichever program you choose, the shape of the year is the same — because it is the shape apprenticeship has always had.
01Months 1–3
Foundations
Fundamentals, daily. Whatever your program, the first term builds the craft basics everything else stands on — with no prior experience assumed.
02Months 4–9
Specialisation
Deep in your discipline. Weekly briefs, weekly reviews, rising difficulty — the same feedback loop the studio's own work goes through.
03Months 10–12
The Studio Floor
Live briefs from real productions. You finish with a portfolio of work made to shipping standard — not classroom exercises.