Marketing Foundations
Funnels, audiences, offers and positioning — the thinking that makes any platform work.
Marketing & Growth← All programs
Google & Meta Ads
Spend that pays for itself.
Performance marketing is the most measurable job in advertising: every rupee in, every result out. You'll learn Google and Meta's ad platforms end to end, then manage live campaigns with real budgets under mentor review.
1 year · full-timeOn campus · HaldwaniNo experience required
What you'll learn
The curriculum.
Google Ads
Search, display, Performance Max and YouTube campaigns: structure, bidding and quality score.
Meta Ads
Facebook and Instagram campaigns — pixels, custom audiences, creative testing and scaling.
Landing Pages & Conversion
What happens after the click: pages, forms and offers that turn traffic into results.
Measurement
GA4, Tag Manager, attribution and dashboards — proving what worked and knowing what didn't.
Live Brief Term
Plan, launch and optimise live campaigns for real clients, reporting weekly like an agency.
Tools you'll work in
Google AdsMeta Ads ManagerGoogle Analytics 4Google Tag Manager
After the year
Where this takes you.
You leave with a specialised portfolio built on real briefs — and a year of habits from a floor that ships. These are the roles this program prepares you for. Admissions open for the next intake — seats are limited.
Performance Marketer
PPC Specialist
Media Buyer
Growth Analyst
How the year runs
Twelve months, one craft.
Whichever program you choose, the shape of the year is the same — because it is the shape apprenticeship has always had.
01Months 1–3
Foundations
Fundamentals, daily. Whatever your program, the first term builds the craft basics everything else stands on — with no prior experience assumed.
02Months 4–9
Specialisation
Deep in your discipline. Weekly briefs, weekly reviews, rising difficulty — the same feedback loop the studio's own work goes through.
03Months 10–12
The Studio Floor
Live briefs from real productions. You finish with a portfolio of work made to shipping standard — not classroom exercises.